Friday, November 4, 2016

AdNow Native Advertising

AdNow is an ad network that’s been leading innovation in the native advertising space for over two years now. Founded by a group of people with experience in digital marketing, real-time bidding, pay-per-click, mobile advertising, media buying, and big data — AdNow is the amalgamation of all these to create a hybrid native ad format for publishers who want to extract more value from their desktop and mobile ad inventory. As of 2016, AdNow has 1,90,000 partners and serves over 4.2 billion impressions to 900 million users across 107 countries.

Some other features of the network include:
  • Weekly payout starting with $20 and paid via Paypal or Wire
  • No code conflicts with other ad systems
  • All ads are pre-moderated and go through a process of safety check
  • Personal account manager with local language support
  • Average native ad CTR of 1.15%
  • Quick and hassle-free setup process

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How to Get Started

This is the really great part. AdNow does not require you to verify your website by adding a code snippet or installing a plugin; this makes the entire signup process much more frictionless.

All you need to get started is:


…and that’s it! And if you have difficulty trying to figure out where exactly to place this code on your websites or just want to learn about the best practices, you can just get in touch with support, who will be happy to help you along the process.



Exploring the User Interface






If you have some experience of working with any ad network before, you should feel right at home with the user interface of AdNow.

The home screen on the publisher panel has the Sites tab, which displays a list of sites that you have added to manage with AdNow.

The next tab is Widgets, here you can create and customize content recommendation widgets by tweaking the size, format, text, and background of the widget. You also get a live preview of the widget being built, and once you’re done — you can just grab the HTML code.

The third tab is Statistics, and as the name implies, shows all the important statistical data related to the widgets on your website such as impression, clicks, and income — viewable across a custom defined time range.

The last tab is Tickets, where you can start a support request if you need any kind of information or troubleshooting help related to your account.

There is also a referral link at the rightmost corner of the navigation tab, which you can use to promote AdNow, and earn a 5% referral in the process.

AdNow has a different user interface for advertisers that comes with its own login that you can use if you want to promote your own site content.


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